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Practice Reading: Fill in the Blanks (Dropdown)
ID: #1189
Corporate Level Businesses
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At the corporate level, businesses need to ask themselves questions such as ‘Which business should we be in?’ At the business level, a business needs to ask itself. ‘How do we ?’ It is at this latter level that we position our thinking. The organization has decided that it will compete in a certain market and is seeking ways to optimize what it should do in pursuing its goals, in other words, what its strategy should be. How we think about business strategy, has evolved and changed as new and better ideas have become more widely and accepted as the needs of business have also changed. Business strategy has had many definitions but these are two that give a sense of what is involved, of where we are in time: Strategy is about matching the competencies of the organization to its environment. A strategy describes how an organization aims to meet its objectives’.
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