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Practice Listening: Fill in the Blanks (Type In)
ID: #48717
Long
Efficacy of Advertising
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We hope to have something meaningful to say in our next book about the efficacy of advertising. This is a huge question that everything from commerce to politics to journalism. But for now, let me give one example. My kids were recently watching a Yankees-Red Sox day game on TV, broadcast on the YES network. One of the commercials was an anti-smoking ad — placed, I believe, by the City of New York. It was a gritty, documentary-style spot, a surgeon talking to the camera, then showing the patient he was about to operate on. The patient was a man whose toes were blackened and away. The image of the foot was extremely . "It's gangrene," the surgeon said, and then he drew on the man's leg with a marker to show where he was about to take his and cut off the leg.
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