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Practice Listening: Fill in the Blanks (Type In)
ID: #35441
Medium
Coca-Cola
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Coca-Cola has bucked the trend for celebrity-fronted advertising by choosing a unknown British artist to front one of its biggest UK campaigns. While arch-rival Pepsi features the likes of David Beckham and Beyonce Knowles in its campaigns, Coca-Cola has hired the Basement Jaxx vocalist Sharlene Hector to star in its first ever UK branding campaign for Coca-Cola Classic. The breaks tomorrow and features Hector singing the Nina Simone Classic I Wish as she walks through the streets distributing bottles of Coca-Cola. It is the latest in the company's new "Real" , which took over from the "Always Coca-Cola" adverts and is aimed at giving the brand a more irreverent image — the actress Penelope Cruz has belching after drinking Coke in adverts in the US. The new advertising is the first campaign to be created by the quirky British advertising agency Mother, which won the Coca-Cola business last year after against the company's pitching US agency, McCann-Erickson.
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