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Smart TVs – the Final Frontier for Interactive News

An often quoted adage in the world of news and media is that 'content is king'. This year's Reuters Institute survey has provided plenty of evidence about the growing importance of tablets and smartphones. However, it's always worth remembering when looking through this kind of data that in fact 'context is king' and that ultimately the majority of media and specifically news is still very much consumed at home on the 'first screen': television.

Television sets are still the only ubiquitous devices in the UK, with 97% of the UK population with access to digital TV1. We still observe the continued large-scale consumption of news on the big screen, with television news still the source used by most people across most markets in the survey the exceptions being Brazil and Japan. This is changing, especially with younger audiences who clearly state that they prefer online news, with the choice, the control, and the participation that this provides.

The arrival of connected or 'smart TVs' raises the intriguing possibility of bringing together the two things we love most – the TV and the internet – into a single device.

We define smart TVs as televisions that can connect directly to the internet without the help of another device like a set-top box. This is normally done via an ethernet or wi-fi connection. The penetration of smart TVs in most markets in the study is above 10% and growing at a slow but steady rate. Smart TV penetration is rising very slowly in certain markets like the UK. Penetration is, in fact, a lot higher in other markets like Denmark 17% and Brazil (22%).

We can also see that news is widely used by smart TV owners, with over a third (34%) of UK owners accessing news on their device, rising to nearly three-quarters (73%) of smart TV owners in France using it for that purpose.