Choosing a Local Ad Package - Marvel Education

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CELPIP Practice Reading: Reading to Apply a Diagram ID: #60077 Medium Choosing a Local Ad Package

Read the following email message about the diagram on the left. Complete the email by filling in the blanks. Select the best choice for each blank from the drop-down menu (▾).

To: 1.

art@maplestreetmedia.cainfo@maplestreetmedia.caads@maplestreetmedia.cabilling@maplestreetmedia.ca

From: Alex Moreau
Date: April 3
Subject: Advertising our bakery opening

Hello,

My partner and I are opening a bakery on Elgin Street next month, and I would like to book one of the packages on your spring flyer. Our specials will change every week, and our budget is $400.

I have chosen Weekly Print. It gives us a 2.

15-second spotdirectory listinghalf-page colour adtop banner ad

, and I will supply photos of our bread and pastries. We plan our new specials every Monday. As I understand it, I would need to send you the new words by 3.

Tuesday at noonWednesdayThursdayFriday

each week.

That timing suits our kitchen well. At 4.

$520$360$95$290

, Weekly Print also stays under our budget. The only cost I am unsure about is the 5.

fifth Fridayvoice recordinglayout workdirectory listing

, because your flyer does not show a price for it. Could you tell me what it would add to the total? If it is reasonable, I will confirm the booking and send the words for our first ad.

Thank you,
Alex Moreau

Using the drop-down menu (▾), choose the best option.

Alex is mainly writing to 6.

complain that the flyer prices are too highsend finished artwork for the first Friday adbook a package and ask about a cost the flyer does not showask for a lower price on Radio Starter

Why would Community Web not suit Alex's plan? 7.

It costs more than Alex's budget.It keeps one design for the whole run.It airs only on weekday mornings.It must be booked 10 days ahead.

If the extra cost is reasonable, Alex will probably 8.

book Radio Starter for two weeksconfirm the booking and send the words for the first adadd a fifth Friday to the bookingswitch to Community Web to save money

A.I. Explanation:

Correct Answer: ads@maplestreetmedia.ca
Why this is correct: Alex wants to book a package. The small print says to book any package at ads@maplestreetmedia.ca.
Tips: When a flyer lists several email addresses, read what each one is for.
Why the other options are wrong:
info@maplestreetmedia.ca: This address is at the top of the flyer, but bookings go to a different address.
art@maplestreetmedia.ca: This address is for sending finished artwork. Alex is booking, not sending artwork.
billing@maplestreetmedia.ca: This address is for invoice questions. Alex has no invoice yet.
Correct Answer: half-page colour ad
Why this is correct: The Weekly Print card lists a half-page colour ad. Alex can put photos in it.
Tips: Find the card for the package the writer chose. Then match the words in the blank.
Why the other options are wrong:
top banner ad: The top banner ad belongs to Community Web, not Weekly Print.
15-second spot: The 15-second spots are on the radio. They come with Radio Starter.
directory listing: The directory listing is part of Community Web. Weekly Print does not list it.
Correct Answer: Tuesday at noon
Why this is correct: The Weekly Print card says copy is due Tuesday at noon. Copy means the words for the ad.
Tips: A flyer may show several days for one package. Check what happens on each day.
Why the other options are wrong:
Wednesday: Wednesday is when Weekly Print sends the proof. The words are due before that.
Thursday: Thursday comes from Radio Starter, which airs Monday to Thursday mornings.
Friday: Friday is when the ad runs. That is too late to send the words.
Correct Answer: $360
Why this is correct: Weekly Print costs $360 for four weeks. That is under Alex's budget of $400.
Tips: Read the bold line at the bottom of each card. It usually shows the price.
Why the other options are wrong:
$290: $290 is the price of Community Web. Alex chose Weekly Print.
$95: $95 is the cost of adding a fifth Friday. It is not the package price.
$520: $520 is the Radio Starter price. It is also over the $400 budget.
Correct Answer: layout work
Why this is correct: The small print says layout work is billed separately. No price for it appears anywhere on the flyer.
Tips: Small print can tell you about extra costs. Always read the bottom of a flyer.
Why the other options are wrong:
fifth Friday: The flyer does show this price. A fifth Friday costs $95.
voice recording: The voice recording is part of Radio Starter, and it is included. Alex did not choose radio.
directory listing: The directory listing is included with Community Web. It is not part of Weekly Print.
Correct Answer: book a package and ask about a cost the flyer does not show
Why this is correct: Alex says which package to book. Then Alex asks what the layout would cost.
Tips: To find the main purpose, look at what the writer asks the reader to do.
Why the other options are wrong:
complain that the flyer prices are too high: Alex does not complain. Alex says Weekly Print stays under the budget.
send finished artwork for the first Friday ad: Alex has not made the ad yet. Alex asks about layout work first.
ask for a lower price on Radio Starter: Alex does not choose Radio Starter and never asks for a lower price.
Correct Answer: It keeps one design for the whole run.
Why this is correct: Alex's specials change every week. Community Web uses one design for the whole run, so the ad cannot change.
Tips: Join what the writer needs with what the flyer says. Here, weekly changes meet one design.
Why the other options are wrong:
It costs more than Alex's budget.: Community Web costs $290. That is under the $400 budget.
It airs only on weekday mornings.: Airing on weekday mornings describes Radio Starter. Community Web is online.
It must be booked 10 days ahead.: Booking 10 days before airing is a Radio Starter rule, not a Community Web rule.
Correct Answer: confirm the booking and send the words for the first ad
Why this is correct: Alex says that if the cost is reasonable, Alex will confirm the booking and send the words.
Tips: Look for an if sentence near the end. It often tells you the next step.
Why the other options are wrong:
switch to Community Web to save money: Alex already chose Weekly Print and says it fits the budget.
book Radio Starter for two weeks: Alex did not choose Radio Starter. It costs more than the budget.
add a fifth Friday to the booking: Alex never mentions a fifth Friday. Alex only asks about one unknown cost.

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