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IELTS Practice Listening: Label Diagram
ID: #57380
Easy
Rossi
Instructions
Choose FIVE answers from the list below and drag them.
Transcript:
You will hear a discussion between two people about a case study on the history and development of a furniture company called Rossi. Now listen carefully and answer the questions. Okay, so let's just think about the content of your case study, the history of furniture Rossi. I see here in paragraph 4, You're talking about how Luca Rossi raised the capital for his new business venture. And then you're talking about the customer base growing much wider. But what was it that prompted this growth? Well, that was to do with the quality of the furniture products that the company was selling. People loved that it was all handmade and would last. And because demand from customers kept growing. Well, Then Rossi needed to take on more craftsmen so they could make sure the orders were ready on time. And then he also had to set up two new warehouses to make distribution quicker. Yes, and from there the company really grew. But think what happened next. They started looking at ways to increase their profits and called in a consultant. And what he saw immediately was that the infrastructure was completely outdated. They were paying three full-time admin staff just for data entry. So he recommended they upgrade their software programs and that in turn cut operational costs and just speeded everything up. I'm surprised they didn't get on to that earlier, but I suppose Luca Rossi was more interested in the design aspect rather than the finance side of things. Yes, I imagine that's why he eventually turned the day-to-day running of the company over to his son. And in fact, it was the son, Marco, who persuaded his father to move on from traditional television advertising and go online instead. I guess that's the best way to reach people. It can be, but initially customers actually complained. Why? Well, some users found it hard to navigate their way around the website, so they were getting frustrated and giving up. So then the company called in a professional to improve it. Oh, I see. He must have done a good job. They've had a continuous three-year rise in revenue, so things must be going well. Indeed. And what of the future? Well, I probably need to talk about this a bit more in the concluding paragraphs, don't I? Consumers are already aware of the quality of the furniture, that's for sure. But I think the company is aiming to publicize their values. The fact that they have respect for beauty, durability and functionality, and the environment. A lot of companies are already...
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