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CELPIP Practice Reading: Reading to Apply a Diagram
ID: #60077
Medium
RB14
Read the following email message about the diagram on the left. Complete the email by filling in the blanks. Select the best choice for each blank from the drop-down menu (▾).
Dear Ronald,
I am glad to know that you have launched a new company and now looking for 1. to promote your product. As per my view, a successful advertising campaign spreads the word about your products and services, attracts customers and generates sales. Well, the most suitable advertising option for your business depends on your 2. and the cost of effective way to reach them. The advertising option chosen should also reflect the right environment for your product or service. So, if you want something economical and effective then choose newspaper as it caters a large range of customers. Display advertisement is placed throughout the paper, while 3. are under subject headings. Through it you do not advertise only in your city but also at state and national level. Moreover, it is the cheapest method. There is another method that is magazines. If you are advertising in a specialist magazine then it can reach your target audience quickly. These are generally 4. so there are multiple chances to attract attention. All of the above, the glossy advertisements in magazines look more appealing. The only disadvantages are that it does not serve small areas and is expensive too. The third way to market your product is through radio. It is a great way to reach your target audience. If your target market listens to a particular station, then it can help you to generate sales. However, sound has its limitations. Listeners can find it difficult to remember what they have heard. If you want them to remember your message then you have to repeat your ad everyday which is costly.
Finally, another way is to advertise through television as it serves a large customer database. It has the advantage of sight, sound, movement and colour and can 5. the customers easily. But producing an advertisement and buying an advertising slot is generally expensive.
Above are the few ways to promote your product and generate revenue. It depends upon your target audience and budget.
Once again please accept my heartiest congratulations on your new venture.
With love,
Andralin
Andralin sent his wishes to Ronald for starting a new 6..
Through radio, it is easy to attract the target audience, though the announcements need 7..
Television is a combination of audio and visualization and is the most 8..
I am glad to know that you have launched a new company and now looking for 1. to promote your product. As per my view, a successful advertising campaign spreads the word about your products and services, attracts customers and generates sales. Well, the most suitable advertising option for your business depends on your 2. and the cost of effective way to reach them. The advertising option chosen should also reflect the right environment for your product or service. So, if you want something economical and effective then choose newspaper as it caters a large range of customers. Display advertisement is placed throughout the paper, while 3. are under subject headings. Through it you do not advertise only in your city but also at state and national level. Moreover, it is the cheapest method. There is another method that is magazines. If you are advertising in a specialist magazine then it can reach your target audience quickly. These are generally 4. so there are multiple chances to attract attention. All of the above, the glossy advertisements in magazines look more appealing. The only disadvantages are that it does not serve small areas and is expensive too. The third way to market your product is through radio. It is a great way to reach your target audience. If your target market listens to a particular station, then it can help you to generate sales. However, sound has its limitations. Listeners can find it difficult to remember what they have heard. If you want them to remember your message then you have to repeat your ad everyday which is costly.
Finally, another way is to advertise through television as it serves a large customer database. It has the advantage of sight, sound, movement and colour and can 5. the customers easily. But producing an advertisement and buying an advertising slot is generally expensive.
Above are the few ways to promote your product and generate revenue. It depends upon your target audience and budget.
Once again please accept my heartiest congratulations on your new venture.
With love,
Andralin
Andralin sent his wishes to Ronald for starting a new 6..
Through radio, it is easy to attract the target audience, though the announcements need 7..
Television is a combination of audio and visualization and is the most 8..
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